Initial Analysis of the website is done to ascertain the website's objective, its target market, client's requirement, does the website SEO friendly or not and how success is to be measured. An initial set of keywords could be suggested by the client.
Keyword Research and Analysis
Effective keyword research and analysis is the backbone of whole SEO process as the whole optimization moves around the targeted keywords chosen. Keywords are selected taking the market trend, competitors, site's theme and targeted customer's vision in mind. They can be specified by the client but the keyword analysis by an SEO expert is aimed at finding out what the customers will actually search on most.
At this stage our SEO Analysts aim to find out who your competitors are, what strategy they are following and how well they are ranking. This helps in planning strategy to beat them on the search engines.
Web site structure : we optimize the website structure in order to make it more seo friendly, and provide solutions for any barrier inclusive in the website that might hamper the website's visibility in the search engines and our SEO Experts can provide total or partial rebuild of the site.
HTML Code Referring : We create relevant meta tags, alt tags and title tags for the site keeping search engine preferences and remove unwanted code which increases site's load time.
Internal link structure : Site's Navigation should be very systematic not only with the SEO point of view but also from the user point of view. Search engines prefers website built with appropriate navigability.
Optimize Content : We examine the appropriate keyword density and document length. As Content is King in the language of search engines, we optimize the content with the aim toprovide an informative and search engine friendly site to the search engines.
Apart from the above our other on- page optimization strategies are :
Dynamic Page Optimization
Developing Optimized Pages
Bookmarking Option for the site
Off Page Optimization
Our Off page Optimization Strategy includes the efforts to promote your website in search engines. Our Off Page SEO Process includes the following :
Search Engine Submission
Link Building Campaigns
Press Release Creation and Submission
Blog creation and posting
Article Creation and Submission
Link Popularity Campaign
Monitoring and Fine Tune Process
After getting search engine ranking for the site, we keep track of its progress and make re-optimization strategy in order to maintain site ranking in the search engines. And also maintain Search Engine Ranking Performance (SERP) Reports on the Weekly/ Monthly basis